THE FOUNDER OF REBORN AESTHETICS

IRENE SHUM

Cosmetic Nurse Practitioner | Real Estate Investor | Founder of Reborn Aesthetics, Félice Skincare & Maison Development Group | Competitive Swim Coach | Personal Trainer | Modern Female Leader

With a powerful blend of medical expertise, entrepreneurial spirit, and a deep commitment to personal transformation, Irene Shum is the visionary founder of Reborn Aesthetics, Félice Skincare, and Maison Development Group. She embodies the values of modern womanhood — resilience, beauty, ambition, and purpose.

Before the age of 20, Irene represented the Hong Kong National Swimming Team, later becoming a competitive swim coach and certified personal trainer. At just 23 years old, she began her journey into real estate investment and property flipping in Australia, building an impressive portfolio through renovations, development, and rental income strategies under the Maison Development brand.

At 29, she launched her medical aesthetics brand Reborn Aesthetics and clean beauty line Félice Skincare, both of which have rapidly grown and now empower thousands of women to embrace confidence through natural, high-quality, results-driven care.

Beauty Backed by Science and Built on Purpose

As a Cosmetic Nurse Practitioner, Irene delivers safe, tailored aesthetic treatments grounded in medical science and clinical precision. She leads a team of professionals across three Reborn Aesthetics locations in Brisbane, with plans for continued expansion.

Her skincare brand, Félice, was born out of love — named after her son — and represents her mission to provide clean, honest, and effective skincare that enhances each woman’s natural glow.

What makes Irene unique is her multi-dimensional experience — bridging the worlds of clinical aesthetics, skincare formulation, wellness, and property development. Her goal is to help every woman transform — not just externally, but in confidence, clarity, and control of her life.

Wife. Mother. Mentor. Modern Woman.

Outside of business, Irene is a devoted wife, a caring mother to her son, and a dedicated daughter to her aging parents. She actively juggles the roles of caregiver, entrepreneur, and household leader — embodying what it means to thrive in every chapter of life.

As a mentor, Irene is committed to guiding the next generation of beauty professionals — especially graduates and aspiring clinic owners — teaching them how to build successful aesthetic businesses with confidence and integrity.

She also takes pride in her role as a property developer, working to solve real housing needs and create better living conditions for others in the community.

A Future Built for Women, by a Woman

Irene’s vision goes beyond beauty. She is on a mission to empower women in every area — from business to wellness, motherhood to self-worth. Her life is proof that women can lead, nurture, build, and inspire — all at once.

This is not just her journey — it's an invitation for every woman to step into her power, redefine success, and live beautifully and boldly.

Professional Memberships & Affiliations

• Australian Health Practitioners Authority
• Nursing and Midwifery Board Australia
• Australasian College of Aesthetic Medicine
• Griffith University Queensland
• Queensland University of Technology (QUT)
• Australian College of Nursing (ACN)
• Queensland Radiation Safety
• FIT College Australia
• Swimming Australia

Reborn is more than a clinic — it's a movement.

Whether you're ready to glow from within, take control of your skin health, or simply rediscover your confidence —
Irene is here to walk the journey with you.

Experience the Reborn philosophy.
Beauty beyond aesthetics. Confidence without compromise.